By Dave Infante Today’s guest writer is Dave Infante, the writer of Fingers, a fascinating and incisive newsletter all about the alcohol business and drinking in America. “Unleashed” Monster Beverage Corporation, the publicly traded firm behind the eponymous energy drink with the iconic puke-green logo, is finally getting into the lucrative ready-to-drink alcohol market. After years of “will they, won’t they,” the company — of which Coca-Cola owns roughly 17 percent — acquired CANarchy Craft Brewing Collective in January 2022, scoring a built-in booze distribution network and signaling serious interest in quenching 21+ thirst. Now, for the first time, it’s rolling out its own alcoholic offering: “The Beast Unleashed,” a new (non-caffeinated) flavored malt beverage clocking in at
I really love Walt and regular editions of numlock, but I must say it has been amazing to learn about other authors this week! Thank you!