By Walt Hickey Have a great weekend! Skims A new $240 million financing round has propelled Kim Kardashian’s line of underwear, Skims, to a $3.2 billion valuation, double the value of April 2021. The line of clothes has expanded from its initial purview of shapewear to a full kit that also includes underwear, pullovers, robes and turtlenecks, with shapewear accounting for less than a fifth of the overall sales and underwear amounting to over half. Sales last year hit $275 million and are projected to hit $400 million this year. The Winter Olympics next week will be a major moment for Skims, where it’ll outfit the American team in loungewear and undergarments.
I guess that the better way to put it would be that lampreys were incredibly successful……….until they ran into humanity.
:-(