By Walt Hickey Welcome back! Cricket Bidding for the broadcast rights to India’s cricket league sent the bids well past 450 billion rupees ($5.8 billion) this weekend, significantly higher than the 328 billion rupee floor price sought by the cricket board. Walt Disney is the current rightsholder, but faces stiff competition from Sony, a combined venture from Paramount and Reliance, and Zee Entertainment. Amazon pulled out, reportedly. The current price for the slate of games — given a 74-game season — means cricket has now surpassed England’s Premier League to become the second-most lucrative sports product on a per-game basis in the world, behind just the NFL.
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