By Walt Hickey The Illusion of Choice While many household brands have exploded in popularity during the shift in consumer buying habits that accompanied the onset of the pandemic, behind the scenes it’s been a bloodbath for brands that appeal to the “you know, that thing I like, not the main flavor but the weird one” section of foods. General Mills, which makes Progresso soup, has cut its lineup of 90 soups down to its 50 top sellers, organic food maker Amy’s Kitchen is