By Walt Hickey Energy PepsiCo agreed to buy Rockstar Energy for $3.85 billion with the intention of shoring up its business in the energy drink space, as its nationwide advertising campaign of “We don’t carry that, is Pepsi okay?” apparently wasn’t doing the trick. Consumers as a whole have been drinking less soda, preferring coffee, tea and caffeine-juiced beverages. Pepsi also owns Mountain Dew AMP and Game Fuel — a product that may just be a Fortnite DLC item that got Jumanji’d out of the game — while Coca-Cola owns a stake in Monster Energy, as well as Coca-Cola Energy, which sounds like it should be an oil company leftover from some ‘60s conglomerate but, nope, it’s just a new drink they’re trying out. Rockstar is the first acquisition for PepsiCo since SodaStream.