By Walt Hickey Tobacco Altria, the tobacco giant, has gotten out of the Juul business and into the NJOY business. Last week the company reached a deal with Juul to swap its $250 million minority stake in Juul labs for a license to use some of Juul’s intellectual property when it comes to heated tobacco. It was a disappointing exit for Altria, which bought into Juul for a stake once worth $13 billion. Still, this vape business has proven to be an addictive one for the cigarette titan, and Altria announced a $2.75 billion investment in rival electronic cigarette company NJOY, plus another $500 million in cash payments if NJOY can obtain regulatory approval on some products.