By Walt Hickey Budweiser Budweiser is a major sponsor of the World Cup, shelling out $75 million to bag sales exclusivity at the FIFA event, as well as getting it an excellent advertising platform for the beer company. The issue, though, is that the World Cup is in Qatar, and senior members of the royal family there recently demanded that alcohol sales be relegated to less conspicuous locations. Obviously, the $75 million is intended to garner conspicuousness, so the brewer isn’t exactly thrilled.