Numlock Sunday: Jacob Feldman on the memorabilia moment
By Walt Hickey
Welcome to the Numlock Sunday edition.
This week, I spoke to Jacob Feldman, who wrote “Physical tickets are making a comeback — at a price” for Sportico. Here's what I wrote about it:
Pretty much all tickets are digital-first now, and while it’s certainly possible to print off a ticket in some circumstances, realistically the age of having a physical ticket is over. While that may be a bit more convenient, it has the unfortunate side effect of eliminating the one small permanent, physical manifestation of attendance at an ephemeral event that might have been held as a small keepsake or memento. The 126-year-old printing company Weldon, Williams and Lick printed tickets for the Olympics, Super Bowls and World Cups, but has had their own ticket-printing business stymied by the demise of physical tickets, with revenue dropping 67 percent from 2019 to 2021. They have begun to make deals with event planners — such as the MLB for their Midsummer…