Numlock Sunday: Kevin Tran on why MTV airs Ridiculousness 24 hours a day

By Walt Hickey

Welcome to the Numlock Sunday edition.

This week, I spoke to Kevin Tran, who wrote Gen Z and Millennials Haven’t Completely Abandoned Linear TV — Yet for Morning Consult. Here's what I wrote about it:

TFans of what once was the television network MTV have long marveled at the music television station’s recent transition into simply serving as a network that plays the clip show Ridiculousness on a nearly constant rotation. However, it turns out that’s pretty much exactly what large factions of cable and satellite television viewers enjoy, according to a new survey. When asked whether or not they would prefer if television channel programming schedules were centered around reruns of just one or a few popular titles, 54 percent of adults who watch linear television said that they would indeed prefer that.

Kevin writes about two of my favorite things, great polling data and entertainment news, so his stuff is usually a direct pitch down the middle for me. I also really enjoye…