Numlock News: June 21, 2022 • Shipwreck…

By Walt Hickey Clif Snack conglomerate Mondelēz has purchased Clif Bar & Company for $2.9 billion, adding the snack bar brand to a line of products that currently includes Oreo, Ritz and Triscuit. If Mondelēz’s process of purchasing Clif Bar is anything like my personal process when I buy a Clif Bar, presumably they originally just wanted a snack or something, then almost went for a cookie but wanted to go for something a little healthier, then almost grabbed something actually healthy but decided they wanted something that still was a treat, and eventually settled on something with approximately the same nutritional value of a cookie but with the vague aesthetic of being healthy: Clif Bar.

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