By Walt Hickey Welcome back! Marketing When companies want to market a product to consumers, they’ll conduct an ad test, which is when they rustle up a bunch of consumers and ask them how they feel about the messaging. This process is also a look at what demographic the brands perceive their consumers to be, and historically that answer has been “give me the most sexist possible sample ya got.” As recently as 2012,
Numlock News: October 28, 2019 • Dogs, Fuel Cells, Parking Violations
Numlock News: October 28, 2019 • Dogs, Fuel…
Numlock News: October 28, 2019 • Dogs, Fuel Cells, Parking Violations
By Walt Hickey Welcome back! Marketing When companies want to market a product to consumers, they’ll conduct an ad test, which is when they rustle up a bunch of consumers and ask them how they feel about the messaging. This process is also a look at what demographic the brands perceive their consumers to be, and historically that answer has been “give me the most sexist possible sample ya got.” As recently as 2012,